Lenovo ISG Division | Data Management
EMEA Data Management
An always-on account based marketing campaign
Diving traffic with uncomfortable data truths
Lenovo Infrastructure Server Division (ISG), a multinational technology company specialising in designing, manufacturing and marketing, was looking to promote its modern portfolio of ThinkSystem Storage and Data Management solutions, together with Veeam, in Europe.
The objective of the campaign was to generate opportunities with new customers, as well as to increase Lenovo awareness and share of voice with selected audiences on their storage and data management solutions. Creation achieved this with an eye-catching, humorous expression of the different uncomfortable truths about data. From malware and ransomware to insufficient storage and accidental data deletion, the campaign engaged audiences on the hard-hitting reasons why businesses are looking for modern, smarter storage and data management solutions, which is where Lenovo and Veeam can help.
Centred on a new Lenovo Storage Central Knowledge Hub, Creation drove traffic to access the latest resources across all aspects of storage and
data management, from backup and security to analytics and AI, via a multi-touch, integrated ABM plan. And the campaign performed well above industry benchmarks, in terms of click-through and conversion rates.
