Marqeta | Demand Generation
Digital builders
campaign
ABM pilot campaign to generate leads.
Generating high quality leads for fintech Marqeta
We created and launch a 5-month ABM pilot campaign, working with Marqeta, who had recently launched their card issuance and payment solutions platform in the UK. We created and promoted bespoke content for their technical and non-technical target audiences within banking and fintech.
The campaign used multi-channel engagement tactics to align content to the awareness and consideration phases of the customer journey. Cross-referencing our buyer intent data then helped to deliver high quality leads, exceeding target by 12.7%.
Creation Agency impressed us right from the start with their insightful understanding of our market and brand; innovative creative and no-lead-left-behind approach. They are a hungry, responsive and dedicated team that always looks at the bigger picture.
